zombait

Zombait™ is the world’s first robotic fishing lure that mimics live bait with a dead fish. Our team of six competed in the 2016 Ad Club Brandathon which took place over 72 hours. In that time, we created a logo, a tagline, radio spots, pre-roll, a website, partnerships, event signage, games, various cool swag, a comprehensive identity system and more.

Grand Prize Winner of the 2016 Ad Club Brandathon.

Art Directors:
Sophie London & John Bogan

Copywriters:
Thom Crowley & Conrad Kissel

Brand Strategists:
Lanna Tokuhiro & Alexandra McSweeney