After spending half a day watching paint-mixing videos over and over again, we realized something: captivating footage usually comes with a captive audience. So we partnered with instagram's biggest paint-mixing influencer to shed a little color on cinematic art direction for our Prism TV fans to watch over and over again, too.
In addition to video content, we also created an interactive canvas ad for Facebook users to further explore the idea of color theory used in movies.
ECD: David Register
CD: Melanie Simonich
ACD: Matt McGowan
AD: Sophie London, Jordan Pories
CW: Collin Smith
Social: Katie Ginsberg, Juliet Tierney