Build a wall

To bring awareness to how clean, cost-effective and sustainable solar energy is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than the 2016 Republican National Convention?

We handed out “Build A Wall” t-shirts to attendees, but little did they know that once the shirt was in sunlight, solar ink would help reveal a different message. We thought we'd get punched in the face, but what happened was pretty surprising. 

Buy the t-shirt here.

Creative Directors: Sam Mullins, Justin Galvin

Copywriter: Matt Hames

Art Director: Sophie London