boston 2024

Branding Boston as a host city for the 2024 Olympics was an exciting challenge, and I was eager to represent Boston in an authentic and elegant manner. 

While tradition is a binding facet of the city, Boston provides a foundation upon which its citizens are encouraged and motivated to further themselves and build a space where they can thrive and inspire others. This idea was something that I wanted to keep in mind as I visually represented Boston.

This piece is a brand proposal book I designed and curated to showcase how the brand would function.